Software Engineering for Quoting

Pricing engines built around how you actually quote.

We extract the calculations locked inside estimators' heads and brittle spreadsheets, then rebuild them as fast, deterministic software engines. No per-seat licenses.

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compiler_engine.ts

Status: Optimized

Spreadsheet Logic (Brittle)

// Warning: Broken cell links or unverified overrides cost margin

=IF(AND(Cell("CNC")="True", Qty>50),
Base_Rate*Alloy_Surcharge*1.15,
Base_Rate*1.28
) + Manual_Adjustment_Hidden_In_Col_AX

❌ Spreadsheet calculations rely on manual inputs and hidden column overrides, risking margin leakage.

Compiler: v1.4.2Click tabs to toggle

Primary Solution

Pricing & Quoting Engine

Convert your estimator's workflow into code.

We sit down with your senior estimators, audit past quote sheets, and map out your raw logic: compound margins, surcharges, setup costs, material weights, and discount structures. Then, we construct a custom application that protects your margins and returns quotes instantly.

What you get

A bespoke quoting tool tailored to your business: web-based, mobile-friendly, fast.
Documented pricing logic, every rule traceable, testable, auditable.
A handover package, so your team can change the rules without us.
Optional AI assistance for parsing customer RFQs into structured inputs.

Best fit

Specialist manufacturing: CNC, metal fab, signage, joinery, fabrication.
Professional services: consultancies and agencies with complex project scoping.
Trades with project pricing: HVAC, solar, retrofitting, renewables.
Any SME where pricing currently lives in Excel, in one person's head, or both.

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The Custom Difference

Adaptable CalculationsCalculators match your workflow perfectly, not a generic industry template.
IP ProtectionYour formulas, margins, and pricing matrix live securely in database tables owned only by your company.
Zero Licensing ScalesHost it under your own infrastructure. You can add 50 sales agents without buying additional licenses.
Sub-Second ExecutionCalculates metal weight margins and quotes in less than a second, avoiding estimator bottlenecks.

Decision Blueprint

Why build a custom engine instead of using SaaS?

Off-the-shelf software assumes your margins are simple. We build for businesses with complex, compound pricing rules.

Generic SaaS Tool

Off-the-shelf quoting apps force you to adapt your internal estimating processes to fit their predefined layouts.

Rigid Pricing TemplatesCannot handle alloy fluctuations, compound markup tiers, or specialist processes.

Per-Seat LicensingCosts scale as your sales and estimating team grows, adding recurring overhead.

Vendor Lock-InCalculations live in their database. Cancel the subscription, and your calculator disappears.

Etminan Custom Engine

We extract the precise rules used by your senior estimators and compile them into a secure application your company owns.

100% Customized LogicAdapts seamlessly to your exact formulas, LME indexes, and estimation logic.

Zero Licensing FeesOne-off setup cost. Pay once, own forever, and deploy to unlimited users.

Full Code OwnershipLogic is documented, testable, and delivered to you as standard software files.

Our Workflow

How an engagement works

Three structured steps from our initial audit call to delivering a custom-built, fully owned quoting engine.

Step 01

Pricing Audit

Free 30 minutes. We walk through your current quoting process, look at a recent quote, and tell you where the extraction wins are. You leave with a written summary whether or not you engage us.

Step 02

Extraction & Build

A defined engagement: we sit with your senior estimator, document every pricing rule, then build the quoting tool. Sized to your business, typically 4 to 12 weeks. Fixed scope, fixed price.

Step 03

Operate & Expand

You run the engine. We stay close: handle changes, train new estimators on the rules, and where you want, extend into integration, AI assistance, or whatever the next bottleneck is.

System Scaling

Beyond the engine: we keep building

Once your pricing calculator is live, we help integrate it. Quotes can flow automatically into CRM databases, accounting bills, or custom operations portals.