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What I do

Four things I do for businesses without a technical person.

Pick the one that sounds like your problem. Each page tells you what I build, who it suits, and what the first step costs, which is nothing.

Door 01

AI and automation

Software that does the repeat work, so you stop doing it.

  • Quotes drafted from the enquiry email, follow-ups sent on time, receipts read straight into your books.
  • Built around the tools you already use: your inbox, your spreadsheets, Xero, whatever runs the business today.
  • Connects the systems that currently need you to copy and paste between them: CRM, accounting, e-signature.
  • One workflow first, at a fixed price. If it does not earn its keep, you stop there.

This is for you if

You can name the job you would hand over tomorrow, and you want it built rather than explained.

Door 02

Custom software

The tool your business needs and nobody sells.

  • Customer portals, internal ops tools, booking systems, and dashboards that show the numbers you actually run on.
  • Designed around how your business works, so your team stops bending their process to fit somebody else's product.
  • No per-seat licences. You own the code, and any developer can pick it up after me.
  • Built with proper tests, monitoring and documentation, so it keeps working when I am not looking at it.

This is for you if

You have outgrown the spreadsheet, or you pay for three SaaS tools and use a fifth of each.

Door 03

Websites

Fast, findable, and yours to update.

  • Designed around your brand, then engineered to pass Google's speed tests from the first build.
  • Search fundamentals and accessible markup included as standard, never as an upsell.
  • You own the code and the content. Host it anywhere, change it with anyone, pay no monthly platform rent.

This is for you if

Your current site is slow, dated, or hard to edit, or you pay a template platform every month for a site that still does not rank.

Door 04

Pricing and quoting engines

Your pricing rules, turned into a quoting tool your team can run.

  • I sit with the person who does the quoting, document every rule, multiplier and surcharge, then rebuild them as software.
  • A quote that took a senior estimator a full day comes back in minutes, with the margin floor enforced by the tool.
  • Every rule is written down, tested and traceable, so pricing no longer leaves the building when someone goes on holiday.
  • This is the work I have done most, mainly for manufacturers, and the free 30-minute pricing audit is the way in.

This is for you if

Your pricing lives in a spreadsheet, in one person's head, or both, and quotes go out slower than customers are willing to wait.

How it starts

Start with a conversation. You decide after each step whether the next one is worth it.

Step 01

A free 30-minute call

Free

You tell me what's slowing the business down. I tell you what I'd do about it, and whether it needs building at all. It ends when the 30 minutes do.

Step 02

A discovery day

£495, credited back in full if you go ahead

A day working through your business with me. You get a written plan: what to build, what not to, and a fixed quote for it. If you go ahead, the £495 comes off the build.

Step 03

The build, on a fixed quote

From £1,485, at £495 a day

The price is fixed before I write a line of code. You see the work as it takes shape, and you own everything I write. If paying in one go is hard on cashflow, I can spread the cost over monthly payments.

And afterwards I'm still here. Most clients keep my number.

If none of the four doors quite fits, book the call anyway. Half my projects started as "I'm not sure this is even a software problem."

Book a free 30-minute call