About Etminan AI Solutions
We're a UK consultancy that turns SME pricing into software. I'm Mohammad Etminan, founder and lead engineer.
Before starting Etminan AI Solutions, I spent over a decade engineering complex pricing systems for businesses where margin lived in one person's head and quoting was always the bottleneck. The pattern was the same in every business: a senior estimator who could quote anything in their sleep, a 12-tab spreadsheet that only they really understood, and a sales team that had to wait for them. Quotes took hours when they should have taken minutes. Margin was a guess, not a calculation. And when that one person was on holiday, the business slowed down with them.
Etminan AI Solutions exists to bring that discipline (the engineering of expert pricing logic into reliable, testable software) to SMEs that don't have an internal team to do it for them. We sit with your senior estimator, get the rules out of their head and your spreadsheets, and rebuild them as a fast quoting tool your whole team can use. You own every rule. Nothing is black-box. The handover means you can change the logic without us when your business changes. See how an engagement works.
For one example of what that work has looked like in practice across a multi-year build at a UK manufacturing SME, see the case study →
Our Quoting Engine Blueprint
Every pricing engine we construct is custom-engineered to sit directly in your digital workflow. Our architectural foundations include:
Our Engineering Standards
Deterministic Mathematics
We rebuild volatile, nested Excel calculation formulas into type-safe, compile-time verified code. This eliminates the silent rounding drifts and broken VLOOKUP macro errors that eat margin.
Zero Template Lock-in
We design your pricing and quotation logic completely from scratch. You don't have to bend your operational workflows to fit a generic, off-the-shelf SaaS schema.
Handover-Ready Code
We document and transfer 100% code ownership at project completion. You own the rule engine and can update pricing parameters without any developer dependencies.
Talk to the engineer who'd build it.
No project manager forwarding messages, no offshore team you'll never meet. The audit is with the person who'd diagnose the problem and write the code.
Mohammad Etminan · Founder & Engineer
Our Core Values
Straight Talk
No jargon, no technical fluff, no aggressive upsells. We tell you what it takes, what it costs, and when it makes sense to walk away.
Right Tool, Right Job
Pure code where mathematical determinism matters, AI where messy document inputs do. We use whatever technology actually solves the issue.
Keep It Simple
A custom tool shouldn't require a 50-page manual. If the layout needs training sessions to understand, we haven't finished designing it.
Your Growth = Our Growth
We measure success solely by your operational speedups and protected margins. If the system doesn't make you faster, we fail.