Quote in minutes,
not hours.
We turn the pricing logic locked in your spreadsheets and your team's expertise into a fast, reliable quoting system. You stop losing leads to slow replies, and you stop guessing on margin.
Manufacturing Pricing Engine
We extracted the pricing rules locked inside a UK manufacturer's 12-tab spreadsheet and rebuilt them into a dedicated software engine. Here are the real-world results:
Your quoting process, upgraded
Your sales team waits on one person to price a job. That estimator opens a 12-tab spreadsheet, eyeballs the margin, and a few hours later a quote goes out. We replace that liability with an automated, secure pricing engine.
The Spreadsheet Liability
Unchecked & FragileWhen a quote takes hours, prospects shop elsewhere. Spreadsheet conflicts and manual inputs slow replies.
When pricing rules live in one estimator's head, every promotion, holiday, and resignation is a margin hazard.
Spreadsheets work until they don't: version drift, broken formulas, and margin gaps nobody can easily audit.
The Controlled Pricing Engine
Automated & SecuredWe replace manual estimation with a secure, cloud-hosted rule engine that yields a defensible quote in under a minute.
Pricing rules are coded into software. Your entire team can quote safely, without worrying about staff holiday delays.
Built-in guardrails prevent sub-profitable quoting and dynamic indexing locks in your target margin automatically.
Is your pricing logic leaking money?
Take this quick 30-second self-diagnostic to test if your Excel-based workflow is exposing your margins or slowing your sales.
How long does a complex quote take to get to a prospect?
How we work
Four steps from your spreadsheet to a quoting tool your sales team can run.
Audit
We sit with your senior estimator, your old quotes, and spreadsheets, to find the pricing rules that drive your business.
Extract
We document every single pricing rule, material multiplier, markup tier, and formula in a clean repository.
Build
We rebuild this logic as a fast quoting application that your sales team can run on laptops or phones.
Operate
We hand over the fully functional system and provide direct developer support to expand it as you grow.
From a full working day down to ten minutes
We sat down with a manufacturing SME whose pricing logic was locked inside an estimator's spreadsheet. After documenting every tier and multiplier, we rebuilt it as an automated software engine.

Talk to the engineer who'd build it.
No project manager forwarding messages, no offshore team you'll never meet. The audit is with the person who'd diagnose the problem and write the code.
Mohammad Etminan · Founder & Engineer
Why choose Etminan AI Solutions?
Pricing-First Engineering
We start with the workflow that's costing you margin and leads, not the prettiest dashboard. Every engagement begins with the quote.
Methodology, Not Magic
Every pricing rule we ship is documented, testable, and traceable. No black-box AI, no template SaaS.
Direct Access
You work with the engineer building your system, not a project manager forwarding messages. The person who diagnoses your pricing is the one who writes the code.
Ready to secure your pricing flow? Let's take a look at your spreadsheets together. Free, and it takes 30 minutes.
Book Pricing AuditCertifications and registrations