Our Work
We're focusing on Pricing Engine engagements with founding clients now. Below is past work that shaped how we think about extracting complex business logic into software.
Pricing Engagements
We're onboarding our first cohort of Pricing Engine clients.
We're a new consultancy and we're being deliberate about the first engagements. If your quoting process is the bottleneck — slow quotes, tribal knowledge, a spreadsheet nobody else can run — we'd like to hear about it. Founding clients get our full attention and a discount that won't be repeated, in exchange for being the case studies we point to next.
Book a Free Pricing AuditPast Work
The projects below aren't pricing engines — but each one taught us something about extracting complex logic, integrating disconnected systems, or building software that real teams use every day. The methodology behind the engine grew out of this work.
Etminan AI Solutions Platform
Our In-House Business Operating System
The Problem
A consultancy without staff still has to run a real business — sales pipeline, invoices, payroll, expenses, HMRC, marketing — and each one wants its own £30-a-month SaaS subscription. Eight tools later, nothing talks to each other and admin eats the week. We built our own platform to replace the lot, with AI baked in so each task takes a click instead of a session.
What Changed
At a Glance
One System, Eleven Tools
CRM, invoicing, payroll, dividends, expenses, managed services, LinkedIn, blog, AI hub, personal finance — all behind one login.
AI Across The Whole Business
Receipts and business cards read themselves; proposals, quotes, blog posts and LinkedIn updates come out drafted and waiting for approval.
Get Paid Online
Stripe-powered invoice payments built in — clients pay by card without a phone call or bank transfer.
HMRC-Ready
UK tax-year aware payroll, dividend vouchers and tax summaries with a full audit trail.
Always Up To Date
New features and fixes roll out automatically — no IT team, no software to install.
Used Every Day
This is the platform we run our own consultancy on. If something is broken, we feel it first.
The Problem
Job seekers spend 45 to 60 minutes tailoring each application by hand — and most still get rejected. Generic CVs get filtered out by automated screening, and there's no way to know which roles are actually a good fit before sinking the time. Lumina was built to flip that: gather roles from every major board, let AI score the fit, and produce the tailored CV and cover letter in minutes.
What Changed
At a Glance
AI That Understands Context
Scores job fit, generates documents, and prepares interview questions — all tailored to each specific role
Multi-Source Job Search
Searches LinkedIn, Indeed, and more simultaneously — one inbox instead of five browser tabs
Documents That Sound Human
Cover letters and CVs match the user's own writing style — not robotic AI-speak
Built-In Billing
Stripe-powered subscriptions with free and paid tiers, usage tracking, and self-service management
Live in Production
Deployed and running on the web with real users, real payments, and real AI processing
Privacy by Design
GDPR-compliant data handling, secure authentication, and full account data export
Operations Management Platform
Built for a Manufacturing Company
The Problem
The client managed orders, production schedules, customer relationships, and shipping through disconnected spreadsheets and manual email. Key data lived in people's heads. The business needed a single system that could handle the full lifecycle — from order intake to production to delivery — without switching between five different tools.
What Changed
At a Glance
Comprehensive System
Covers orders, CRM, production, shipping, and communications in one platform
Multi-User Ready
The whole team works in the same system at once — no conflicts, no lost data
Enterprise-Grade Reliability
Built with the same engineering standards used by large-scale software companies
In Production Daily
Used every working day by real staff on real orders
Zero-Downtime Updates
New features and fixes roll out automatically across the business
Connected Everything
CRM, email, phone, printers, spreadsheets, and legacy systems all working together
UK Caribbean Ready-Meal Manufacturer
B2B Web Platform for a Supplier to 70+ NHS Sites
The Problem
A growing UK food manufacturer supplying NHS sites, hotels and retailers nationwide was doing all of it from a Canva-built website — no SEO, no analytics, no working contact form, no way to update the menu without a designer. Procurement teams were landing on a page that looked like a side project. The business needed a credible web presence that matched the scale of what they were already delivering.
What Changed
At a Glance
Built For Procurement
Pages, copy and credibility cues written for the people who decide whether to put your meals into a hospital or hotel kitchen.
Found On Google
Proper SEO foundations, structured data and a sitemap so the site actually shows up when buyers search.
Self-Service Updates
The owner adds new meals, team members or photos by filling in a spreadsheet — no developer involved.
Spam-Proof Forms
Real bot protection on the contact form so genuine enquiries get through and the inbox stays clean.
Phone-First Design
Looks and works the same on a phone in the warehouse and a laptop in the procurement office.
Ready For Online Ordering
A clear path to direct online ordering when food-safety registration and banking paperwork is in.
Some client names withheld for confidentiality. Lumina is our own SaaS product.
We're a new company building our portfolio one project at a time. Every project listed here is real work we've shipped. See all our services.