Pricing & Quoting Engines for UK SMEs

Quote in minutes,
not hours.

We turn the pricing logic locked in your spreadsheets and your team's expertise into a fast, reliable quoting system — so you stop losing leads to slow responses and stop guessing on margin.

Sound Familiar?

Your sales team waits on one person to price a job. That person opens a 12-tab spreadsheet, eyeballs the margin, double-checks an old email, and a few hours later a quote goes out. Sometimes it lands. Sometimes the prospect has already gone elsewhere. Either way, nobody else can do it without them.

Speed Lost = Leads Lost

When a quote takes hours, prospects shop elsewhere. We replace manual estimation with a system that produces a defensible quote in under a minute.

Tribal Knowledge Is Fragile

When pricing lives in one estimator's head, every promotion, holiday and resignation is a margin event. We get those rules out and into software your whole team can use.

Excel Hits A Ceiling

Spreadsheets work until they don't — version drift, broken formulas, audit gaps. We rebuild the logic in a system that's fast, testable and trustworthy.

How We Work

Four steps from your spreadsheet to a quoting tool your sales team can run.

Step 1

Audit

We sit with your senior estimator, your old quotes, and your spreadsheets. We find the rules that drive your pricing — the ones written down and the ones in their head.

Step 2

Extract

We document every rule — markup tiers, material multipliers, discount thresholds, rules of thumb. Traceable, testable, and yours.

Step 3

Build

We rebuild the logic as a fast, reliable quoting tool your sales team can run from a laptop or phone. No black-box AI, no template SaaS.

Step 4

Operate

We hand over a system your team can change without us — and we stay close to extend it into the rest of your stack when you're ready.

Quoting isn't your bottleneck?

Once your pricing engine is live, we keep building — connecting it to your CRM, your inbox, and your accounting stack, or filling whatever gap is next on the list. See what we build beyond the engine.

Mohammad Etminan, founder of Etminan AI Solutions
Direct Access

Talk to the engineer who'd build it.

No project manager forwarding messages, no sales engineer reading from a deck, no offshore team you'll never meet. The audit is with the person who'd diagnose the problem and the person who'd write the code.

Mohammad Etminan · Founder & Engineer

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Why Choose Etminan AI Solutions?

Pricing-First Engineering

We start with the workflow that's costing you margin and leads, not the prettiest dashboard. Every engagement begins with the quote.

Methodology, Not Magic

Every pricing rule we ship is documented, testable, and traceable. No black-box AI, no template SaaS that almost-but-not-quite fits.

Direct Access

You work with the engineer building your system — not a project manager forwarding messages. The person who diagnoses is the person who builds.

Stop quoting like it's 2010.
Let's audit your pricing process.
Free, 30 minutes, actionable.

Book Pricing Audit